Smart advertising is a new type of digital marketing that uses advanced technologies to deliver advertisements that are relevant to customers. It enables businesses to engage their target audiences using multiple attributes such as age, location, and interests.

A smart advertising agency provides customized services and solutions to help businesses build brand awareness and drive revenue. The agency works closely with its clients to understand their business goals and objectives, which they use to craft a strategy that best fits their needs.

Iron Roots – Austin, Texas

Founded in 2015 by a group of social media and online marketing veterans, Iron Roots is a boutique growth shop that offers full-service, omni-channel customer acquisition. Their team of copywriters, designers, video pros, and project managers focus on creating top strategies that are unique for each client.

The agency focuses on helping companies build relationships with their customers and grow their brands through a mix of social media, paid ads, and website design and development. They also offer training and guidance to their clients’ in-house staff, so they can continue to grow and improve the brand.

Captivate – Denver, CO

This smart OOH company has more than 12,000 digital displays and a network of over 30,000 screens in North America. Its technology platform enables advertisers to manage their campaigns and deliver personalized content on display panels. The agency’s acquisition of The Wall Street Journal Office Network has also enhanced its network of display panels.

JCDecaux – Paris, France

JCDecaux is a global leader in Out-of-Home (OOH) smart advertising and has a strong presence across Europe. Its network of over 1,074,113 OOH advertising panels spans more than 80 countries. In 2019, the Company recorded USD 4.18 billion in revenue.

Exterion Media (UK) Limited – UK & Ireland

This smart advertising company is an international leader in OOH advertising and has a strong presence in European countries including the Netherlands, U.K., France, and Spain. It holds a contract with Transport for London (TFL) worth USD 1.4 billion to advertise on the rail networks of London.

Lamar Advertising Company – Canada and the United States

This smart OOH agency operates an extensive portfolio of billboards, logos, and transit displays in North America. In 2018, it acquired Fairway Outdoor Advertising’s billboard business for USD 418.5 million.

Clear Channel Outdoor Holdings Inc – United States

This outdoor smart advertising agency is a specialized entity that specializes in making digital ads popular on the streets and airports of various cities. It maintains a large network of print and digital ads across the world.

The Asia Pacific region is expected to emerge as the fastest-growing market for smart advertising over the forecast period. The region is characterized by a high demand for smart devices and the growing presence of a number of electronic component manufacturers. The continuous expansion of wireless internet connectivity infrastructure and the rising focus on creative advertising by multinational firms are also driving the industry’s growth.