Education marketing is a strategy that focuses on sharing knowledge and building trust between your brand and prospective customers. By educating prospects on your services, you establish yourself as an authority in your field and create trust that will lead to a greater chance of them purchasing your product or service at some point down the line.

In today’s highly digital and immediately gratifying consumer environment, a great deal of marketing is required to get your brand into the mind of a potential customer. For this reason, education-based marketing strategies have become increasingly popular for businesses and organizations across all industries.

Whether you’re trying to sell an online course or an education program at your campus, there are a few education marketing trends that will be effective in 2018. They all come down to the type of audience you’re targeting and the kind of content they prefer to consume.

1. Influencer outreach

One of the best ways to build a community around your school is by partnering with influencers within your target market. These people can help you to reach out to the students, parents and alumni of your school, providing you with a much-needed third-party validation for your product or service.

2. Student success stories and testimonials

Another effective education marketing tactic is to feature the experiences of current and past students in your marketing material. These can be videos, virtual tours or other forms of user-generated content that showcase the school, its activities and the benefits of attending.

3. Social media and digital advertising

A good education marketing agency can create an effective social media strategy for your school, ensuring that you have a presence on all the major platforms. It’s a great way to communicate with your audience and provide them with updates about the school, events and other important information that will keep them engaged and happy.

4. Digital marketing

Unlike traditional advertising, digital advertising has the ability to be targeted based on demographics, intent and interaction patterns. It can also be used to drive retargeting campaigns, helping you to get your message in front of the right people at the right time.

5. Articles and podcasting

Educational articles are a great way to share your content with a large audience. They can be written in simple language that helps a reader understand what you’re trying to say and engage them in the process.

6. Paid advertising & marketing over internet

The best education marketing agencies can create an online marketing strategy that works for your business and will ensure you are reaching your audience as effectively as possible. You can do this by leveraging social media, articles and paid advertisements.

7. Online reviews

Many consumers read online reviews before making a decision, so make sure to include them in your marketing materials. This can be done through a variety of mediums, including blog posts, webinars and social media. These are all excellent ways to generate positive buzz about your business and products.